Search engine optimization (SEO) is all about creating Google-friendly digital content, consistent website management and data-driven marketing initiatives. You’re looking for someone who can get your website to the top of people’s Google searches without having to purchase any advertisements.

When it comes to finding an SEO specialist with the right experience and excitement for your business, here are some tips to consider:

Look for someone who already has experience working with similar businesses. Approach this broadly. For example, if you’re a local business, look for someone who can help you grow in your region and has already helped others.

Experience in your company's industry

Every website is different but many use the same content management systems. Ensure that they’re comfortable making edits to your website, can easily track your metrics and can fix small issues as needed.

Website management experience

Consider if your SEO specialist has actually helped other businesses grow through SEO. Ask them for proof of past SEO success such as case studies, reviews from former clients or references from previous employers.

Results that matter to your growth goals

Your SEO doesn’t have to be in-house. You can avoid the stress of interviews, onboarding, salaries and everything in-between. Marketing agencies can provide SEO to anyone, anywhere. Easily access professionals for a set amount of time and lower budget.

Consider an SEO agency if the hiring process stalls

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