You need a strong marketing plan to get your business on the path towards success.

That means determining how you want to market, who you’re selling to, what content you plan to share and what goals you’d like to set.

For the first step of your small business marketing plan, identify the key pieces of your brand.

Start by finding your: - Look and logo - Tone of voice - Your mission - Products and Services

Put yourself in your potential customer’s shoes. Think about their demographic, why they need you and what's in it for them. 

You should always have your target audience in mind when marketing.

Who is your audience?

- B2B or business to business - B2C or business to consumer By understanding who you serve you can craft better marketing messages.

What are your goals?

Setting goals gives your plan a purpose and helps show you what isn’t working. 

Start with a 6 month or 12 plan. How many more customers do you want? Where can you market to them? How much will it cost?

What tools will you use?

Here are some tools of the trade: – Search engine optimization (SEO) – Organic social media – Paid social media ads – Flyers and brochures – Digital and broadcast ads – Press releases – Email marketing 

Who is going to do your marketing?

Business owners who are just starting out often try to take on the marketing responsibilities themselves. 

Luckily, there are tons of ways to get help from a marketing expert for busy businesses

How can Emerge help?

Whether your business is big or small, it’s not  easy creating a marketing plan.

The team at Emerge develops brand strategies and makes marketing goals a reality every day.