Email marketing is, pound for pound, your business’s strongest form of direct marketing. In 2015, the Direct Marketing Association of the UK recorded an average ROI of 3800% (38 dollars of revenue per every dollar spent). But it’s not worth a penny if your...

  Whether your business is just starting out or you’re looking to reevaluate your current brand — a brand strategy session could be exactly what your company needs to align your business goals with your values. But what exactly is a brand strategy? A brand strategy is...

  At some point, we as entrepreneurs will end up asking ourselves “How can I grow my business even more?” Maybe it’s because there hasn’t been any solid growth in a while — or maybe the local competition is still dominating. Whatever the reason may be, sometimes...

In our sister company’s recent blog titled Google Is Undermining Facebook With A New Feature, we dove into what Google My Business is, why it was created, how to set up your account, and how to navigate your dashboard. At the end, we briefly explained what you should...

  You’re starting a business, and you want to reach a lot of people so your brand can be as profitable and impactful as possible. For maximized success, you should market to everyone, right? Wrong. Although it may seem counterintuitive at first, narrowing down a...

  Valentine’s Day -- love it or hate it, there’s no denying that it’s a pretty big holiday for all kinds of marketing. There are so many different ways to connect with your clients on this love-centered holiday and it can be a great way to generate buzz for your...

  Is email marketing a thing of the past? Does it still have a positive impact on customers and motivate them to engage with businesses? If you’re wondering whether you should still be creating email marketing campaigns for your targeted audiences, take a seat....

It’s almost summer! You know, the season designated for flip flops, vacations, and for business-minded folks like yourself, the best time to earn extra income.