Small Business Marketing Articles

Growing Your Small Business

Running a successful small business encompasses a number concerns over getting and keeping customers.

As a small business web design and graphic design agency in Richmond, VA, we specialize in helping you grow so you can focus on what makes your company amazing.

Here are a few of our helpful tips and advice we’ve learned over the years.

7 Steps To Get A Small Businesses Loan in Virginia

  *Disclaimer: Emerge blog posts are purely for educational and informative purposes. We are not a certified financial or business consulting agency. This is not professional financial advice and should not be read as such. Please read with a grain of salt. And...

The Top 10 Financial Advisors in Richmond for Small Businesses

  Let's set the scene: You’re here. You’re a small business owner. Maybe you've struggled through Virginia's COVID-19 stay-at-home order. Maybe you're reading this in the future when COVID-19 is a chapter in a history book. (Are flying cars a thing, yet?) But, with...

How to Create Professional Phone Photography for Your Small Business

  Whether you’re trying to create content for social media, Google My Business, or want to give your website some pop, high-quality, and professional photos are more important than ever for a business. Your business’s photos are the ultimate first impression, quickly...

Email Marketing Strategies: Avoiding the SPAM Box

  Email marketing is, pound for pound, your business’s strongest form of direct marketing. In 2015, the Direct Marketing Association of the UK recorded an average ROI of 3800% (38 dollars of revenue per every dollar spent). But it’s not worth a penny if your emails...

How Your Business Will Benefit from a Brand Strategy

  Whether your business is just starting out or you’re looking to reevaluate your current brand — a brand strategy session could be exactly what your company needs to align your business goals with your values. But what exactly is a brand strategy? A brand strategy is...

How the SWOT Method Can Quickly Improve Your Business

  At some point, we as entrepreneurs will end up asking ourselves “How can I grow my business even more?” Maybe it’s because there hasn’t been any solid growth in a while — or maybe the local competition is still dominating. Whatever the reason may be, sometimes...

4 Best Topics to Post About on Google My Business

In our sister company’s recent blog titled Google Is Undermining Facebook With A New Feature, we dove into what Google My Business is, why it was created, how to set up your account, and how to navigate your dashboard. At the end, we briefly explained what you should...

Why Your Target Audience Shouldn’t be ‘Everyone’

  You’re starting a business, and you want to reach a lot of people so your brand can be as profitable and impactful as possible. For maximized success, you should market to everyone, right? Wrong. Although it may seem counterintuitive at first, narrowing down a...

How to Show Your Clients Love This Valentine’s Day

  Valentine’s Day -- love it or hate it, there’s no denying that it’s a pretty big holiday for all kinds of marketing. There are so many different ways to connect with your clients on this love-centered holiday and it can be a great way to generate buzz for your...

5 Reasons Email Marketing Is Still Effective

  Is email marketing a thing of the past? Does it still have a positive impact on customers and motivate them to engage with businesses? If you’re wondering whether you should still be creating email marketing campaigns for your targeted audiences, take a seat. The...

Understanding your Brand

We’ll break down a few key factors to keep in mind when establishing and promoting your business brand:

Internet Marketing Tips

Ah, the internet: a resourceful, convenient, and now, powerful mechanism in today’s society. Where newspapers, direct mail, billboards, and commercials were once prominent avenues for marketing and advertising, the internet has replaced and taken lead. Small...

The Truth About Copywriting

Words are valuable. Spoken, they can captivate, inspire and persuade. Written down, they speak even when you're not in room. When written well, words can say nice things about you. When written poorly... not so much. In marketing, words that say nice things about your...

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