Small Business Marketing Strategy in Richmond, VA

Identifying how your business attracts new customers

User Experience Strategy

Putting your customers first in everything we do

There are two ways a business’s website can fail: no one ever visits it or those who visit it can’t find what they are looking for.

A user experience strategy session is included as part of our website design process to address these concerns. Our goal for these 1-3 hour sessions is to pick your brain to pin down a profile of your typical customer.

The outcomes are two-fold. After a user experience strategy session, we have the materials we need to build a user-friendly website that revolves around a specific audience’s needs PLUS the insights we uncover about how you relate to your customers can be used everywhere else.

Brand Discovery Session

Marketing your small business begins with understanding what you want your brand image to represent in the eyes of your customers.

Our brand discovery session, offered as a standalone service or as part of our Small Business Startup Package, is a collaborative brainstorm led by our team.

After the session, you will understand:

  • Why does your business exist?
  • What is it that you really do for your customers?
  • How do you differentiate yourself from competitors?

This information will assist in creating a professional and cohesive brand that is relevant to your customers.

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Emily E profile picture
Emily E
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They were great to work with when designing a new logo for my small business! Professional and creative - I would definitely recommend!
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David Simmons profile picture
David Simmons
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The guys are awesome highly recommend them anyone wanting to get their business notice online
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Pierre C profile picture
Pierre C
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Adam and his team have produced a really neat web page, and I even received compliments on the high level of professionalism my site projected. They are a notch above!
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Riley Williams profile picture
Riley Williams
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Working with Adam and his team to build the SecureSwipe Payments website was an incredible experience. They were attentive, creative, and efficient every step of the way. Adam really took the time to understand my business and what I wanted to showcase, and his team translated that into a clean, professional, and easy-to-navigate site that I’m proud to share with clients. The communication throughout the project was excellent — they were responsive, open to feedback, and always came back with thoughtful solutions. I truly felt like they were invested in helping my business succeed, not just delivering a website. If you’re looking for a team that combines technical expertise with genuine care for their clients, I highly recommend Adam and his team.
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David Emery profile picture
David Emery
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Very effective communication and problem solving, glad to be partnering with them.
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Carleen DiMeglio profile picture
Carleen DiMeglio
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I hired Emerge to help with website management and SEO for my small business. They provided a high level of service were always very timely with deliverables. I really liked that they also educated me about SEO and took time to explain things when I asked questions. Would recommend!
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Christopher Burgess profile picture
Christopher Burgess
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I had an incredible experience with Emerge over the past few months. I needed a website for my small business and contacted Emerge to help with website design. The team at Emerge was professional and thorough and their communication throughout the design process was outstanding. They created a phenomenal product but what really impressed me was how invested they were in helping my business grow. I gained so much more than a website with Emerge, I gained a partnership that I know will provide value to my business for years to come.
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Nancy Bruce profile picture
Nancy Bruce
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The Emerge guys just built a new website for me. It looks great and I'm so pleased. They will even teach me how to use it so that I can make changes on my own. New adventures!
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Jenny Robinson profile picture
Jenny Robinson
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The staff at Emerge is such a pleasure to work with. They are very friendly, professional, timely, and responsive. They are great at advising, understand branding and what works best for our needs. We also love our small business website and look forward.to continuing to do business with them.
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Emerge is a boutique marketing firm that helps you grow your business through affordable web design in Richmond, VA. Our websites are built to be Google-Friendly so you can have the best possible chance of success.

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