Marketing Strategy

Identifying how your business
attracts new customers

User Experience Strategy

Putting your customers first in everything we do

There are two ways a business’s website can fail: no one ever visits it or those who visit it can’t find what they are looking for.

A user experience strategy session is included as part of our website design process to address these concerns. Our goal for these 1-3 hour sessions is to pick your brain to pin down a profile of your typical customer.

The outcomes are two-fold. After a user experience strategy session, we have the materials we need to build a user-friendly website that revolves around a specific audience’s needs PLUS the insights we uncover about how you relate to your customers can be used everywhere else.

Brand Discovery Session

Marketing your small business begins with understanding what you want your brand image to represent in the eyes of your customers.

Our brand discovery session, offered as a standalone service or as part of our Small Business Startup Package, is a collaborative brainstorm led by our team.

After the session, you will understand:

  • Why does your business exist?
  • What is it that you really do for your customers?
  • How do you differentiate yourself from competitors?

This information will assist in creating a professional and cohesive brand that is relevant to your customers.

Related Business Tips

Top 5 Digital Marketing Trends in 2024

Top 5 Digital Marketing Trends in 2024

The Most Modern Ways to Market Your Small Business The world of marketing is constantly shifting and shaking up. New technology, adjusted algorithms, emerging competitors and hundreds of other factors can change your marketing landscape. While some tried-and-true...

Top 2023 marketing trends for small businesses

Top 2023 marketing trends for small businesses

The best ways to affordably market your business When you’re not living and breathing marketing it can be hard to stay on top of the latest trends. If you’re throwing resources at outdated strategies it could tank your return on investment. By keeping up with the ebb...

What is Fractional Marketing?

What is Fractional Marketing?

Monthly marketing to help grow your business Do you have someone organizing and keeping track of your marketing efforts? Small businesses usually struggle with resources for setting, creating and analyzing marketing campaigns. That means in most cases marketing...

Grow Your Business

Like what you’re hearing? Let’s talk about growing your business!

Top Web Designer in Richmond


Emerge is a boutique marketing firm that helps you grow your business through affordable web design in Richmond, VA. Our websites are built to be Google-Friendly so you can have the best possible chance of success.

© Emerge Richmond | All Rights Reserved

Emerge Richmond is a subsidiary of Key Web Concepts