Small Business Marketing Strategy in Richmond, VA

Identifying how your business
attracts new customers

User Experience Strategy

Putting your customers first in everything we do

There are two ways a business’s website can fail: no one ever visits it or those who visit it can’t find what they are looking for.

A user experience strategy session is included as part of our website design process to address these concerns. Our goal for these 1-3 hour sessions is to pick your brain to pin down a profile of your typical customer.

The outcomes are two-fold. After a user experience strategy session, we have the materials we need to build a user-friendly website that revolves around a specific audience’s needs PLUS the insights we uncover about how you relate to your customers can be used everywhere else.

Brand Discovery Session

Marketing your small business begins with understanding what you want your brand image to represent in the eyes of your customers.

Our brand discovery session, offered as a standalone service or as part of our Small Business Startup Package, is a collaborative brainstorm led by our team.

After the session, you will understand:

  • Why does your business exist?
  • What is it that you really do for your customers?
  • How do you differentiate yourself from competitors?

This information will assist in creating a professional and cohesive brand that is relevant to your customers.

Katharine Shelah
Katharine Shelah
2024-04-03
Working with Jon and Adam has been fantastic. We’ve partnered with them on several projects as our first experience was so successful.
YME Landscape
YME Landscape
2024-03-28
The Emerge group produces high quality webpages with trackable SEO results. I have been more than please with their creativity and the results from the teams performances.
Patty Gill
Patty Gill
2024-01-13
The entire Emerge team was a pleasure to partner with on my website re-design. I cannot recommend them more highly! I could tell from the first phone calls with Allie and Adam that I was in excellent professional hands. Once Jon and the creative team got involved, they actually took time to learn about me, my business, and the services I provide to my clients. They listened astutely to the vision I had for my new website. Then BAM! they created it exactly how I was hoping, and even added enhancements I hadn’t thought of. Anytime I had a concern or question during the process, they all—Jon, Austin, Patrick, Adam and Allie—were so responsive and helpful. True problem solvers and solution finders! Both technical and creative experts. I also know that going forward, I can reach out to them with any new project or issue and will have their support, which as a small business owner, that means a lot. Emerge is the professional dream team in the website design and digital marketing world!
Brad Wilson
Brad Wilson
2023-07-27
I originally reached out to Emerge with assistance in business startup. It was there that I connected with Jon who brought a lot of value during the initial phase. He helped me to dial in the focus and direction of the company through several conversations. Moreover, Jon’s experience and insight brought great value to my company. I would highly recommend Jon and the Team at Emerge for anyone looking to take their company to the next level during a time where the markets are constantly evolving and competition is high.
Dante Piro
Dante Piro
2022-04-27
Allie, Sam, and Jonathan helped me make my very first professional website, and did an incredible job! Having a website built is one thing, but running, editing, and managing it is quite another. Their care and attention to making sure that I was comfortable and ready to take it over was stellar.
Greener Designs Landscaping
Greener Designs Landscaping
2021-08-24
If your small business needs a website, the only team you should hire is Emerge Richmond. They led us through a discovery session that helped us vocalize our marketing needs and tailor our brand to our future customers. It was all based on what we do, how we do it, and why we do it. They're a top notch professional team & stayed in constant communication with us throughout the project's development life cycle.
Lisa Robinson
Lisa Robinson
2021-08-06
It was a joy to work with Jon and Jim from Emerge on our project. We absolutely love their professionalism, responsiveness and the outcome of our website landing page. We learned so much during the process! Thank you Emerge team!
Carolyn Spohrer
Carolyn Spohrer
2021-05-25
From initial conversation to totally re-designed website, working with Anna, Jim, Jon and Patrick and the rest of the team from Key Web Concepts/Emerge has been a great experience. Having to meet virtually because of the pandemic was not a problem (we still have yet to meet in person). They came in on time and within the budget (important for a small non profit) and were very responsive as they led us through discussions about what we wanted for the new website. They continue to be responsive as questions arise about editing pages in Word Press. Great experience working with Key Web/Emerge.

Small Business Marketing Tips

Top 5 Digital Marketing Trends in 2024

Top 5 Digital Marketing Trends in 2024

  The Most Modern Ways to Market Your Small Business The world of marketing is constantly shifting and shaking up. New technology, adjusted algorithms, emerging competitors and hundreds of other factors can change your marketing landscape. While some tried-and-true...

Top 2023 marketing trends for small businesses

Top 2023 marketing trends for small businesses

The best ways to affordably market your business When you’re not living and breathing marketing it can be hard to stay on top of the latest trends. If you’re throwing resources at outdated strategies it could tank your return on investment. By keeping up with the ebb...

What is Fractional Marketing?

What is Fractional Marketing?

Monthly marketing to help grow your business Do you have someone organizing and keeping track of your marketing efforts? Small businesses usually struggle with resources for setting, creating and analyzing marketing campaigns. That means in most cases marketing...

Grow Your Business

Like what you’re hearing? Let’s talk about growing your business!

Top Web Designer in Richmond

TOP WEB DESIGNER

Emerge is a boutique marketing firm that helps you grow your business through affordable web design in Richmond, VA. Our websites are built to be Google-Friendly so you can have the best possible chance of success.

© Emerge Richmond | All Rights Reserved

Emerge Richmond is a subsidiary of Key Web Concepts