Marketing Strategy

Identifying how your business
attracts new customers

User Experience Strategy

Putting your customers first in everything we do

There are two ways a business’s website can fail: no one ever visits it or those who visit it can’t find what they are looking for.

A user experience strategy session is included as part of our website design process to address these concerns. Our goal for these 1-3 hour sessions is to pick your brain to pin down a profile of your typical customer.

The outcomes are two-fold. After a user experience strategy session, we have the materials we need to build a user-friendly website that revolves around a specific audience’s needs PLUS the insights we uncover about how you relate to your customers can be used everywhere else.

Brand Discovery Session

Marketing your small business begins with understanding what you want your brand image to represent in the eyes of your customers.

Our brand discovery session, offered as a standalone service or as part of our Small Business Startup Package, is a collaborative brainstorm led by our team.

After the session, you will understand:

  • Why does your business exist?
  • What is it that you really do for your customers?
  • How do you differentiate yourself from competitors?

This information will assist in creating a professional and cohesive brand that is relevant to your customers.

Related Business Tips

7 Steps To Get A Small Businesses Loan in Virginia

7 Steps To Get A Small Businesses Loan in Virginia

  *Disclaimer: Emerge blog posts are purely for educational and informative purposes. We are not a certified financial or business consulting agency. This is not professional financial advice and should not be read as such. Please read with a grain of salt. And...

The Top 10 Financial Advisors in Richmond for Small Businesses

The Top 10 Financial Advisors in Richmond for Small Businesses

  Let's set the scene: You’re here. You’re a small business owner. Maybe you've struggled through Virginia's COVID-19 stay-at-home order. Maybe you're reading this in the future when COVID-19 is a chapter in a history book. (Are flying cars a thing, yet?) But,...

How to Create Professional Phone Photography for Your Small Business

How to Create Professional Phone Photography for Your Small Business

  Whether you’re trying to create content for social media, Google My Business, or want to give your website some pop, high-quality, and professional photos are more important than ever for a business. Your business’s photos are the ultimate first impression,...

Ready to Grow Your Business?

Emerge © 2019
A Division of Key Web Concepts
Terms & Conditions