Martha Jefferson House

Challenge

The Martha Jefferson House came to Emerge needing both a logo and website redesign. This senior living community recognized our knack for creative solutions, so they requested a more informative and easy-to-navigate website in addition to an iconic, updated style of their original logo.

Outcome

With a focus on simplicity, we incorporated a blog section into the homepage, which enabled Martha Jefferson to better market their events. We also added a media page to the new site where visitors could watch videos, listen to the radio ad, and view a photo gallery. The media page and condensed descriptions highlighted key attractions and benefits of The House’s living options. Using the green and white color scheme from the previous design and the House’s amazing photography, our designers created a clean and relaxed look.

For the logo, we maintained the imagery of the building and settled on the ornate feature of the front door. However, we adjusted the fonts to match a strong tagline font to promote timelessness and elegance.

The Martha Jefferson House now more effectively appeals to prospective residents with its fully responsive, informative, and user-friendly website and newly designed logo.