Keystone Tractor Works

Challenge

What do you do with a collection of over 200 vintage road trucks and antique farm tractors? Keith Jones had the perfect solution. Keystone Tractor Works, located in Colonial Heights, VA, is a 70,000 plus square foot truck and tractor museum open to the public 7 days a week. Here, visitors can take a tour through years of restored and collected trucks performed by Keith and his family. Keith’s passion for trucks and tractors is also demonstrated through his other family business, Abilene Motor Express, where Keith serves as the CEO. The company operates a fleet of over 300 road tractors through the U.S. and Canada.

Outcome

Keith approached Emerge requesting a complete revamp of the museum’s old website. He needed easier manageability when updating new photos and news stories of the museum and its sister company, Abilene Motor Express, which was also undergoing a re-brand.

Emerge worked extensively on setting up a filterable gallery of Keystone, inputting a modern spin on its original branding. Pleased with the final look, Emerge also engaged in several training sessions with the client to insure their comfortability with using the new site.