Emge Paving

Challenge

Family-owned paving business, Emge Paving, came to Emerge in need of an online presence to help market its services in the Chesterfield, Henrico, and Richmond VA areas. With local competition in the industry, Emge envisioned an informational website that strengthened their search visibility.

Outcome

Keeping simplicity and user experience in mind, we customized a responsive website, lightly incorporating Emge’s logo colors for a clean, organized appearance. Upon scrolling, the company’s services are immediately listed mid-page, along with links to their corresponding pages for detailed descriptions. Testimonials and a slideshow of Emge’s previous work are also included on the homepage, assisting with user engagement and service area focus. Each page created emphasized Emge’s services, separated by residential and commercial work. Finally, a search option was included in the main menu for immediate user assistance.

Now, having structured, keyword-focused webpages, along with a condense navigation menu, Emge Paving’s new, responsive website applies maximum efforts for both search engine and device accessibility.