Bruce Cavey Photography

 

Challenge

Bruce Cavey came to Emerge looking to transition from just taking specialty photo tours to capturing an elegant style of nature through his photography. His original images attracted the general public, but he wanted his newer pictures to be nature-oriented and hung in places like offices. Since Cavey planned to sell them online and in person, he needed a logo, business cards, and a landing page to move forward with his business goal.

Outcome

In order to develop his brand, one of our designers, Jon Otero, conducted a brand discovery session. This also revealed Cavey’s core values as an entrepreneur and the vision for his business. As Otero created the logo, landing page, and business cards, he was able to use modern but elegant elements to convey minimalist values. The outcome emphasized nature and included creative typography to reflect Cavey’s brand and attract his target audience.

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