Outdated Website Designs (And Why You Should Avoid Them)
Have you ever come across an old photo of yourself and thought, “What on earth was I wearing?!” I did, and although it was a nice trip down memory lane reminiscing about playing Nintendo video games, I’m thankful that Tommy Hilfiger overalls and Sketcher sneakers days are long gone (and are not coming back anytime soon).
Like apparel, web design trends also change, except more frequently, and it’s possible for a website that was developed three years ago to be outdated. Let’s face it: a book is judged by its cover in terms of web design. If a website looks old and unappealing, it loses credibility. We’re not here to criticize, but as web design firm, it’s our job to stay on top of current trends, and to help you avoid the outdated ones:
Most millennials are unfamiliar with this term, and it makes sense why they would be. Flash software was revolutionary in the late ‘90s, enabling websites to display animations and videos. Technology has well advanced since then, where today’s use of embedded videos, plug-ins, and coding no longer require computers to have flash players installed. Also, popular mobile products, such as iPhones and iPads, are not compatible with Flash, and Google penalizes sites that aren’t mobile-friendly.
People have a lack of patience. Period. On websites, we want to see what we’re looking for immediately, and sliders prevent that. They pause, shift, and if the page malfunctions, they get stuck. It’s okay to use sliders when separate sections need to share a space. Sliders are misused when they serve as image flip-books, which people tend to ignore.
Above the Fold Designs
This concept is the most difficult to grasp, and we honestly have a tough time explaining it to our clients. After all, it makes sense to want important information front and center, and we completely understand. However, thanks to social media, scroll is in control. Users, especially mobile users, are used to scrolling down a page for more information. So, although helpful, designs catered to above the fold (meaning, fitting your screen without being cut off) aren’t necessary. The homepage of Apple’s website is a great example.
Sometimes we give ourselves no credit. Yes, technology has advanced, but so have we. People are now fully aware that highlighted or colored text is “clickable” or has an attached link. (No need for buttons to say “CLICK HERE.”) Giphy images and motion graphics are distracting and unattractive. Unless used for online games, they can give off an unprofessional vibe on your website. And last, but not least, avoid automated audios. They can catch visitors off guard and become a nuisance, especially when it’s hard to find their “off” button. If your website doesn’t permit the visitor to manually turn the sound on, it’s wise not to have it.
For those who are visual learners, Angel Fire did a pretty awesome job of creating the “worst website in the world.”
So, if you’re convinced that your website needs to retire from its “overalls,” you’re in the right place.
Ready to Grow Your Business?
Emerge is a digital marketing boutique firm that helps you grow your business through affordable website designs in Richmond VA. Our website designs are built to be Google-Friendly to give you the best possible chance of success.
© Emerge Richmond | All Rights Reserved