MODify your Richmond business marketing
Marketing On-Demand (MOD) to help your business grow
Even the biggest and best businesses need a little hand holding when it comes to promoting their services and reaching new people.
Your small team is doing a great job keeping your company running. But with all of your current tasks that keep you busy, it might be time to contract out some additional support for marketing.
Emerge can help you meet customers where they already are: whether that’s the first page of google, their email inbox or their social media feed.
Giving your Richmond small business a big presence
When someone mentions marketing services, what comes to mind? Maybe you think about digital ads or a well-run social media account, or maybe you have a friend who works in email marketing.
Marketing services can include things like search engine optimization (SEO), graphic design, data analysis, social media management, advertising, email campaigns and website designs.
With so many bases to cover when it comes to marketing, it’s unlikely one person could do it all alone.
The best way to give your small business a leg up is to use as many relevant marketing tactics as possible. If you had a marketing team or department, that’d be a piece of cake.
But, many companies serving their local community can’t afford an in-house marketing team. Or you might have a marketing professional on staff but they’re limited in what they can do.
The benefits of monthly marketing services
Hiring a marketing expert that does it all can be expensive and the cost of benefits and overhead add up, especially for small businesses. Even with the most unique and well-rounded hire, they don’t have the support of a marketing team.
That’s where Emerge comes in. Our strategists, designers and copywriters have experienced marketing specialists who work together to get your business the best results possible.
Marketing On-Demand means that you get to choose a range of hours, a contract length and a variety of marketing services that work for you without breaking the bank.
Planting the seed for your marketing growth
Your vision and industry-knowledge are valuable when creating a marketing plan. Emerge likes to sit down with each of our clients and start brainstorming ideas together.
Your growth potential kicks off with a Discovery Session. Throughout the session we will chat with you about your business goals, branding, potential clients and competitors.
The priorities set during this session help drive our marketing efforts going forward.
This could be anything from the words you like to use, the images you want to highlight, the places you want to expand to or the kind of customers you hope to reach.
Emerge’s marketing services menu
Unlike when you make a new hire or work with a freelancer, Emerge has a huge list of marketing services that our team can provide. Each one has the potential to bring in new leads and increase your profits.
Emerge specializes in web design and SEO which means your options for MOD services span past what you’d get from a full-service digital marketing agency.
Throughout the consultation and Discovery Session, you’ll get help pinpointing what services your business needs the most. This could be things you’re already doing that you’d like to improve or a new venture that you haven’t gotten started on.
Here is what you can request:
Graphic Design
- Brand guidelines
- Print design (flyers, brochures, cards)
- Website graphics
- Digital graphics (ad banners, social media, email marketing)
Web Design
- Website redesign
- Page additions
- Website edits
- Website management
- Web hosting and maintenance
Search Engine Optimization
- Optimization of current web pages
- Additions to pages
- Quarterly ranking reports
- Google My Business management
Copywriting
- Print copy
- Digital ad copy
- Press releases
- Blog articles
- Social media posts
- Sales landing pages
- Additional or revised website pages
- Email marketing campaigns
Social Media
- Posts and management on the following platforms
- Youtube
How’s it growing?
Marketing services are one of the many steps towards creating a successful business. But sometimes it can be hard to understand how exactly things like a popular social media page or effective emails pay off.
If you’re the kind of person who is all about the numbers, here are some digital marketing statistics that can show you your potential:
- Email marketing has an average of 4400% return on investment
- Over 50% of people research their purchases on social media
- 90% of buyers who read online reviews before their purchase said they were influenced by positive reviews
- The top five Google results get 67% of the clicks for each search
- Businesses with blog posts get 55% more web traffic
Fractional marketing support on your terms
Most small businesses don’t ever dream of hitting the ground running with a marketing team. When you use Emerge, you get a consistent crew of experienced workers to help grow your business.
Employees come and go on their own terms, which can stop marketing efforts or complicate projects. This is why your marketing schedule should be up to you.
Fractional marketing with MOD allows you to bring on part-time marketing help, instead of hiring a full-time employee. Our team brings experience from working with hundreds of clients to your unique business. You get to choose how much help you need and we divide our time to give your marketing the attention it deserves.
A lot of large businesses look for a fractional chief marketing officer(CMO). With Emerge you get hands-on support from our leadership and most experienced workers regardless of what size your plan is.
Emerge makes it simple to keep your business growth on track. When you sign up for monthly fractional marketing services, you’ll choose between 3, 6 and 12-month terms.
At the beginning, it’s easiest to start with a 3-month term, just like an employee’s first ninety days. This allows you to test the waters, see some results and figure out what you’d like to do next.
You can reevaluate the results and if you are happy you can move into longer terms and larger projects.
Regardless of what term you choose, Emerge is all about making clients happy and helping local businesses thrive.
From the initial consult to the finished products the Emerge team was SO helpful, genuine, and came through beyond my expectations and wants.
Having a small business in its infancy stages it was important to me to go with a company that could understand my desires and how to communicate those at a cost I could afford.
Courtney Joyner
360 Total Wellness
I can’t say enough about our experience with this company!
We settled on Emerge due in part to their creative vision and also their desire to involve us in the process.
They listened to our concerns and helped us bring to life what we were envisioning.
David Hawkins
Commonwealth School Equipment
My expectations were definitely met with this team! I had web design, as well as branding, created and the end result is stylish, professional, quality.
Everything they stated they would do in the proposal and the flow of the process was perfectly met.
I would definitely recommend them.
Elizabeth Sessler
Hair Motif
Grow Your Business
Like what you’re hearing? Let’s talk about growing your business!
Emerge is a boutique marketing firm that helps you grow your business through affordable web design in Richmond, VA. Our websites are built to be Google-Friendly so you can have the best possible chance of success.
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