Google-Friendly Business Websites
We Design Websites That Are Easier to Find
With today’s technology, more and more people are using search engines such as Google, Yahoo!, or Bing to find the products and services that they are looking for.
The good news is that search engines have made it clear what factors they are looking for when ranking websites. They bump up easy-to-navigate websites that clearly communicate what they are about higher in the search results than websites that don’t appear to be relevant to the searcher’s questions.
This means that there are some search engine optimization (SEO) strategies that web designers can build into a professional-looking website that make the site overall better for everyone who views the site– whether they are a human or a Googlebot web crawler!
The bad news is that many web design companies don’t consider these fundamentals concerns when designing websites for small business. While their designs are just as pretty as ours, they treat search engine optimization as an advanced tactic for companies that can afford an on-staff webmaster.
Emerge, on the other hand, designs Google-friendly and user-friendly websites as part of every website we design. We call it “Initial SEO.”
Learn more about search engine optimization in our blog post about it.
Initial SEO Gives Your Site a One-Time Boost
By designing websites from the drawing board that align with how users and Google navigate your site, we give your site a boost to potentially rank higher for keywords relevant to your product or service. It is our way of providing affordable web designs that are more likely to attract more customers to your business.
This one time boost doesn’t have to stop there. Ranking well in search engine results is a competition against other websites that are trying to rank for the same keyword or phrase. If you are in a competitive market where more of your competitors are medium-sized businesses rather than strictly small business, you may need to consider an ongoing SEO plan.
Our founding company, one of the leading SEO agencies in Richmond, has 12 years of custom WordPress website design experience and handles our monthly SEO plans. These plans include making changes and monitoring results from month to month depending on your company’s marketing goals and local or regional competition.