Google-Friendly websites for small businesses in Richmond VA

We Design Websites That Are Easier to Find Online

With today’s technology, more and more people are using search engines such as Google, Yahoo!, or Bing to find the products and services that they are looking for.

The good news is that search engines have made it clear what factors they are looking for when ranking websites. They bump up easy-to-navigate websites that clearly communicate what they are about higher in the search results than websites that don’t appear to be relevant to the searcher’s questions.

This means that there are some search engine optimization (SEO) strategies that web designers can build into a professional-looking website that make the site overall better for everyone who views the site– whether they are a human or a Googlebot web crawler!

The bad news is that many web design companies don’t consider these fundamentals concerns when designing websites for small business. While their designs are just as pretty as ours, they treat search engine optimization as an advanced tactic for companies that can afford an on-staff webmaster.

Emerge, on the other hand, designs Google-friendly and user-friendly websites as part of every website we design. We call it “Initial SEO.”

Learn more about search engine optimization in our blog post.

Initial SEO Gives Your Website a One-Time Boost

By designing websites from the drawing board that align with how users and Google navigate your site, we give your site a boost to potentially rank higher for keywords relevant to your product or service. It is our way of providing affordable web designs that are more likely to attract more customers to your business.

This one-time boost doesn’t have to stop there. Ranking well in search engine results is a competition against other websites that are trying to rank for the same keyword or phrase. If you are in a competitive market where more of your competitors are medium-sized businesses rather than strictly small business, you will need to consider an ongoing SEO plan.

Our sibling company, one of the leading SEO agencies in Richmond, has 12 years of custom WordPress website design experience and handles our monthly SEO plans. These plans include making changes and monitoring results from month to month depending on your company’s marketing goals and local or regional competition.

View full service SEO plans

Storefront of Pleasants Hardware store in Richmond, VA

How Hair Motif landed on page 1 of Google

Website Design & Logo Design, Richmond VA

32.72% of users who visited the site since launch found the site through Google organic search results. On top of this, of the majority of users,  20.33% are from their target location of Richmond.

El Patron Cantina, a restaurant in Richmond, VA

This local business saw a an average of 10-12 leads per month

SEO Services, Richmond VA

Southwood Est 1975 Logo

In one year, 775 new users found Richmond’s own Sanford Insurance

Website Design, Richmond VA

Dante PiroDante Piro
22:11 27 Apr 22
Allie, Sam, and Jonathan helped me make my very first professional website, and did an incredible job! Having a website built is one thing, but running, editing, and managing it is quite another. Their care and attention to making sure that I was comfortable and ready to take it over was stellar.
If your small business needs a website, the only team you should hire is Emerge Richmond. They led us through a discovery session that helped us vocalize our marketing needs and tailor our brand to our future customers. It was all based on what we do, how we do it, and why we do it. They're a top notch professional team & stayed in constant communication with us throughout the project's development life cycle.
Lisa RobinsonLisa Robinson
16:57 06 Aug 21
It was a joy to work with Jon and Jim from Emerge on our project. We absolutely love their professionalism, responsiveness and the outcome of our website landing page. We learned so much during the process! Thank you Emerge team!
Carolyn SpohrerCarolyn Spohrer
15:31 25 May 21
From initial conversation to totally re-designed website, working with Anna, Jim, Jon and Patrick and the rest of the team from Key Web Concepts/Emerge has been a great experience. Having to meet virtually because of the pandemic was not a problem (we still have yet to meet in person). They came in on time and within the budget (important for a small non profit) and were very responsive as they led us through discussions about what we wanted for the new website. They continue to be responsive as questions arise about editing pages in Word Press. Great experience working with Key Web/Emerge.
Roland IrionsRoland Irions
22:05 08 Sep 20
This is a top notch company!!! The staff is brilliant! My website and logo represent my identity. I would definitely work with them again on future projects. Thank you!

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Top Web Designer in Richmond


Emerge is a boutique marketing firm that helps you grow your business through affordable web design in Richmond, VA. Our websites are built to be Google-Friendly so you can have the best possible chance of success.

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Emerge Richmond is a subsidiary of Key Web Concepts