How Blogging Benefits your Business
Everyone loves sharing ideas online, especially since the world is their audience. From DIYs to traveling, blogging has not only become a hobby, but also a full-time job for many people. Blogging bridges that gap between technicality and creativity. We believe the posts on this website to be more than just “weekly articles.” For our firm, it enables us to highlight our digital versatility and engage with online viewers. Take a second to think about how you found this particular post. What brought you here?
In a world dominated by screens and scrolling, online reading has become the norm, and search engines like Google account for that. When you’re performing search inquiries, all of the ‘what are,’ ‘when will,’ ‘who is,’ and ‘why do’ questions, search engines will point you in the direction of websites with answers. Blogging is a way for businesses to frequently provide up-to-date information and answers for their target audience. Equally important, blogging improves the SEO of a website, where search engines see consistent activity on a website and check it frequently (improving the site’s search ranks).
You’ll discover that utilizing platforms such as Twitter, Facebook, and LinkedIn are great for reaching and connecting with your target audience. Videos, articles, images, and more are constantly shared and re-shared across social media accounts. They’re free (and effective) forms of marketing. We’ve received plenty of feedback and traffic to our site from sharing blog links on our social media business pages, and you will too.
Who turns away free information? Through blogging, you can show a more amicable side of your business and indirectly promote your skills and abilities to prospective clients, as opposed to using only direct sales. Consider the impact you’ll have on clients and peers when you interact and respond to their comments. Providing expert information, tips, and answers to common questions within your industry makes your blog resourceful, and that’s what people want. Those who’ve developed trust in your business are more likely to invest in your product or services.
Give it a try and you’ll see—blogging is worth it. If writing isn’t your forte, we’ll help you find the right words.
Emerge is a digital marketing boutique firm that helps you grow your business through affordable website designs in Richmond VA. Our website designs are built to be Google-Friendly to give you the best possible chance of success.
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