There is an estimated more than 1 billion websites currently on the world wide web, which is on the rise every second. While websites are important in maintaining an online presence, there are more things to consider than just “having” one. Search engines like Google do a good job of hunting down websites all over the world, but there are still many that don’t make the cut. Why? Because there are more mobile users online than ever. In addition to well-done optimization, Google search algorithms now rank a website’s importance by its mobile-friendliness. If your website can’t adapt to a mobile device, it’s basically nonexistent. Here are three reasons why a responsive design is absolutely essential for business websites:

1) Increased Usage of Mobile Devices

Today, a fast and most convenient way to access the internet is through smartphones. From perusing social media and checking emails, to now shopping and ordering food online, smartphones and iPads are used more often than desktops. Business owners are catching on and staying ahead of their competition: if websites adjust to mobile standards, they can maintain current consumers and attract new ones.

2) Adaptation to all Devices

With people accessing websites from more mobile technology, it’s important to create quality user experience where visitors can reach a website using whatever is convenient and accessible to them. No matter what devices visitors are using, whether it be desktop, smartphone, television, etc., a responsive design will automatically adjust to the screen. These designs are also proactive for new technological devices, such as Smart TVs, that may arise in the future. 

3) Beneficial for Search Engine Optimization (SEO)

Search engines, especially Google, give kudos to websites that are responsive. Without a responsive design, users would immediately leave a site that doesn’t display well on their mobile device, creating a high bounce rate and a big “no-no” to Google when ranking its performance. Keep in mind that a “responsive design” and “mobile-design” aren’t the same thing. While responsive can be mobile, a mobile-design is actually a website designed specifically for a mobile device, separately from its original desktop version. Confusion occurs when search engines identify more than one design for the same website. With responsive, it’s the same design, programmed to fit any device.

If your website isn’t responsive, add that to your to-do list for 2017, and quickly. The best way to stay up-to-par and ahead of the competition is by updating your business’s web design every 3-4 years. Feel free to take a peek at some of Emerge’s responsive-designed website portfolio, and let us know if you like what you see.