Words are valuable. Not only are they a form of communication, but when written, they become the visual representation of our ideas and brand. Unfortunately, many potentially-successful businesses reach a plateau in their sales due to, literally, a lack of better words. Many of us know of a business that thrived overnight by simply having a catchy jingle. Consider Folgers for example. In the 80’s and 90’s, every Folgers commercial ended with the renowned hook, “The best part of wakin’ up is Folgers in your cup!” (Makes you want to grab a cup of coffee right now, doesn’t it?)Whether it’s a catchy jingle, billboard ad or website content, a business can flourish from potent, solid copywriting.
Copywriting (not to be confused with “copyrighting”) is the process of strategically creating written con
tent, also referred to as “copy,” that influences people to take a specific form of action. This can be making a purchase, requesting more information, or simply subscribing to an email list. Many companies, especially advertising and marketing companies, turn to freelance writers or copywriters who are experts in turning amazing ideas into words. (Trust me, copywriting is a skill).
You’ll discover that readers can become so engaged in emotionally-driven, persuasive content, they don’t even realize they’ve already made a decision about a product. For instance, have you ever gone into a store to buy a specific item, passed a sign that said something similar to “For a limited time only! Buy one, get one half off!” and immediately felt the urge to grab another item to purchase? Was it truly a bargain? Maybe it was, maybe it wasn’t; but nevertheless, you acted upon it. That is the power behind effective copywriting.
With today’s society heavily reliant on the internet, digital content marketing has become a major necessity. Companies are competing for the most web traffic and the best online recognition. Superb copywriting, especially in Search Engine Optimization (SEO copywriting) is what websites need for excellent online presence. As defined by CopyBlogger, SEO copywriting is the art of writing web page copy that is not only appealing to human readers, but also specific enough to rank well on search engines. Believe me when I say, this is no walk in the park. If your company’s website emphasizes it’s a coffee shop in Manhattan, most likely the websites of a dozen other coffee shops in Manhattan say the same thing. An SEO copywriter is skilled in highlighting keywords, descriptions, and formatting to enhance your website’s search results above your competitors.
Pretty awesome, right?
So, now that you know the truth about copywriting and its benefits, it’s time to make a decision. Is your company or business pretty amazing, but hasn’t been receiving the recognition you know it deserves? Will persuasive phrases on a brochure or an increase in web traffic boost your business? (It’s okay. You can make your decision after you finish your cup of Folgers coffee.)