As a full-service financial firm, Laker-Beacon understood the importance of sharing up-to-date products, especially on a website. Its original website was outdated and broken, leaving the company unable to update the range of financial products and services they provided. Laker-Beacon turned to Emerge for a functional site built on WordPress to display the firm’s work and reliability.
The Emerge team decided to modernize their look by eliminating the large photo background of the original site and replacing it with sophisticated, industry-specific photography choices. In addition, Emerge set up an easy-to-use blog and resources section, enabling visitors to receive explanation of the industry and for the client to better assist their customers’ questions.