Valentine’s Day — love it or hate it, there’s no denying that it’s a pretty big holiday for all kinds of marketing. There are so many different ways to connect with your clients on this love-centered holiday and it can be a great way to generate buzz for your business.
But if you aren’t sure where to start on Valentine’s Day marketing, look no further. We’ve got you covered with ideas to promote your business while also showing the love to your clients this year.
Yes, those cute little cards that you’d pass around in elementary school can do wonderous things for your small business. Think of them like Christmas cards — just a cute little gesture to say thank you for your business and Happy Valentine’s Day. You could even email a Valentine’s Day card out to your email list.
If your clientele is a little more secluded (for example, let’s say you’re a real estate agent and so far in 2018 you’ve had 2 or 3 clients close on a home) then consider giving a little bit larger of a Valentine — perhaps chocolate or flowers. There’s nothing wrong with spoiling your clients. After all, they are what keeps your business alive!
Even spreading some Valentines around your office and office building is a fun way to get your business a strong, fun reputation. Who doesn’t want to be the fun office in the building?
There are so many ways to volunteer this Valentine’s Day and give back to a local charity. Take a look around your town for festivals or events going on that you and your business can be present at. If you live in Richmond, check out the SPCA’s kissing booth. How fun would it be to love on some pups while giving back to the community!
If nothing’s going on in your town, think of a way you can host an event. Could you give a portion of your sales on Valentine’s Day back to a local charity? Giving back is a great way to get your business’s name out there while building your brand and reputation.
Post on Social Media
If you’re short on time this love season, don’t worry — there is so much that you can do with social media to celebrate the occasion. Posting on Facebook, Instagram, Twitter, or any other social media platform can help you connect with your audience while also reinforcing your brand.
With any kind of social media post, you want to engage with your clients, so be sure to encourage people to comment. Maybe end your post with “What fun thing are you up to this Valentine’s Day?” This is a great way to get your customers talking to you and each other. You’re building a community on your business’s page, and that can be a very strong marketing tool.
Have a Giveaway
Whether it’s a free product or service or it’s just a certain amount or percentage off, giving your clients something in return for being a loyal customer will help you build a stronger relationship with your clients. Your giveaway could happen over social media (by asking people to share and/or comment) or in person! If you have a storefront, ask customers to drop their names into a raffle.
These kinds of marketing strategies are easy and customers really enjoy the idea of being a potential winner.
So spread the love with these four super easy and super effective ways of giving back to your clients this Valentine’s Day. And if you need help with your business’s marketing and branding efforts, give us a call. We’d love to help.