Starting up a small business is a lot like sending your first-born off to kindergarten. You’ve spent years and your life savings nurturing her spirit and raising her to be a brilliant, curious, helpful little being, and as you send her out into the world, you just pray she doesn’t trip and fall flat on her face or cuss in front of the teacher.
The analogy stops here because I don’t know how to talk (in a way that is beneficial and doesn’t alert CPS) about a child being branded with a distinct logo, but you get where I’m going with this. Starting a small business is exhilarating and exhausting and terrifying, and to feel those emotions in your bones is also to know that your efforts can’t be in vain.
Yet only half of small businesses make it beyond the first five years. So how can you guarantee that yours will be in the surviving half? You can’t, but the best way to give it a fighting chance is to treat it—from the very beginning—with the same respect you show Fortune 500 companies. Earn that respect from others by giving your business an identity, a presence, and, most importantly, a professional website.
Emerge, a subsidiary of Key Web Concepts, was created for the sole purpose of getting small businesses off the ground. We offer startup, social media, branding, and consulting packages and theme customization for a one-stop shop that takes some of the pressure off your shoulders. We create custom logos that are striking and professional, coordinating business cards, and social media profiles designed with effective marketing in mind. Theme customization allows us to create an attractive, responsive site for your company that is personalized to fit your needs, and we even offer education and ongoing support so you can have the tools you need to maintain your site looking forward—all within a small business budget.
There are DIY alternatives, but taking your chances on a freelance graphic designer and relying on your own skills to develop a website from a free builder can leave you with colors that don’t coordinate, an unprofessional site that doesn’t show up on the first 10 pages of Google search, and a muddled direction or message. The last thing a brand-spanking new business needs is to look unsure of itself.
We want to make it as simple and cost-effective as possible to progress from an idea to a viable presence in our increasingly digital world. Check out some of our favorite projects here, and reach out when you’re ready to give your business the identity it needs to succeed.